Does American Swiss have genuine sales, or is the discount off an inflated price?

It varies by item, and the gap can be wide. Across the 449 American Swiss deals we have tracked long enough to judge, the typical badge is 50% off, but measured against the price the item actually holds, the median real saving is R269 (23%). The rest of that percentage is calculated off a was-price we have not seen the item reach. We show both numbers on every deal so the badge does not do the deciding.

What is the biggest genuine American Swiss price drop SaleDrop has recorded?

Right now the deepest genuine American Swiss saving we are showing is 68% below the usual price: Sterling Silver Green Cubic Zirconia Oval Halo Ring, now R479 against the R1,499 it usually sells at. That is measured off the price the item genuinely held, not the advertised was-price.

How many American Swiss deals is SaleDrop tracking right now?

We are tracking 449 American Swiss deals at 50% or more off, priced from R100 to R105,000, up to 77% off. Of those, 449 have enough recorded history for us to judge the saving, and 428 are at the lowest price we have on record.

How do I know if a American Swiss deal is actually a good price?

Ignore the percentage badge and look at two figures we record: the lowest price we have ever seen the item at, and the price it usually holds. If the current price is at or near that recorded low and clearly below the usual price, the saving is real. Our method is on the how-we-verify page.

American Swiss sale, checked

American Swiss sells jewellery, watches and accessories. Here is how its sales behave while we watch the prices, and every live deal it is running at 50% or more off.

449 deals live449 with judgeable history428 at a recorded lowbadge says 50%, typical real saving 23%

How American Swiss sales really work

American Swiss is a TFG jewellery and watch retailer. Jewellery is the category where was-prices need the most scepticism: starting prices carry a heavy markup, so a "50 percent off" tag can still leave you paying more than the piece has genuinely sold for.

We lean hard on the recorded history here. A watch or a ring that has reached a real recorded low is a genuine deal; one wearing a deep percentage badge on day one usually is not. Where the advertised was-price tops anything we have ever seen, we say so plainly.

Be most sceptical of big percentage badges on jewellery; check the recorded high and low first.
Watches from recognised brands give a cleaner price signal than house-brand fashion jewellery.
A genuine clearance reaches a recorded low and stays there, rather than flipping in and out of sale.